Audience Clarity
Can you clearly describe who you’re speaking to, and what they care most about?

Positioning
Can you summarise your market position in one focused sentence?

Competitor Awareness
Do you know who your real competitors are, what they’re doing, and how you can differentiate?

Brand Story & Why
Is your story present in your messaging in a way that feels natural and purposeful?

Values Integration
Are your values reflected in how you show up, visually and verbally?

Visual Consistency
Does your visual identity feel cohesive across your website, socials, packaging, and touchpoints?

Tone of Voice
Is your brand instantly recognisable in the way you speak?